Talk by Ben Wright, DesignStudio
Video (44:56)
“Successful relationships create successful brands”
The co-founder of DesignStudio, Ben Wright, talks about why they put design at the heart of everything, why you should challenge your clients and let them challenge you back, and the importance of exploring the brand experience from multiple points of view.
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Talk by Måns Adler, Ustwo
Video (37:53)
“Doing prototypes by sitting in a room with post-its is just a big bull crap”
The Tech Director of Ustwo talked about why design should not happen only in the meeting room, the value of low-tech experience prototyping, and the importance of taking care of your team.
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